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Each can of Incredible Pedal, Graham Cracker Porter is marked with one of 24 distinct GPS coordinates for a contest
August 8, 2014
By: DAVID SAVASTANO
Editor, Ink World Magazine
Denver Beer Co. (DBC) is releasing two of its most popular brews in 12-ounce cans from Ball Corporation. DBC utilized Ball’s new Dynamark variable printing technology to mark each can of Incredible Pedal and Graham Cracker Porter with one of 24 distinct GPS coordinates. These coordinates correspond to locations in Colorado, for a total of 24 unique secret locations. The promotion, dubbed the DBC Explorer Challenge, requires participants to visit all 24 locations and take a photo in each spot to ...
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